Brevo Link (TRUSTED • HANDBOOK)

The platform is designed for marketers of all skill levels, featuring drag-and-drop editors and intuitive automation builders.

Selecting the right Customer Relationship Management (CRM) and marketing automation tool is critical for business growth. For years, Sendinblue was a go-to solution for transactional emails and simple marketing campaigns. However, in 2023, the platform rebranded to to reflect its evolution into a full-suite CRM powerhouse.

Founded in 2012, the platform originally built its reputation as , a highly reliable and affordable email marketing tool. Over the decade, the company expanded far beyond its original scope, acquiring various software solutions to support chat, customer relationship management, and advanced automation. In May 2023, the company officially rebranded to Brevo . The platform is designed for marketers of all

In 2026, . The combination of a genuinely generous free plan, native multi-channel support (Email, SMS, WhatsApp), and an integrated CRM makes it a formidable alternative to older, more expensive tools like Mailchimp.

The Ultimate Guide to Brevo: The All-in-One CRM and Marketing Automation Suite However, in 2023, the platform rebranded to to

If you are a small business tired of paying $80/month for Mailchimp just because you have 10,000 contacts you rarely email,

Most email marketing platforms charge you based on the size of your contact list. If you have 50,000 subscribers, you pay a steep fee even if you only email them once a month. You can upload unlimited contacts for free; you are billed strictly for the volume of emails you actually send. This makes it incredibly cost-effective for growing businesses. Exceptional Inbox Deliverability In May 2023, the company officially rebranded to Brevo

Brevo is an omnichannel marketing platform that goes beyond email marketing. It provides a centralized dashboard to manage customer relationships and engagement across multiple channels:

Operating global digital campaigns requires strict adherence to international regulations and deliverability best practices. Brevo handles these technical complexities natively.

Brevo provides tools to build custom landing pages and subscription forms to grow email lists and capture leads natively. 2. Marketing Automation