The term skena (derived from "scene") has evolved into a massive youth subculture trend. It refers to urban, indie-music-loving youths who frequent underground gigs and local coffee shops. Their aesthetic typically includes oversized vintage band t-shirts, Doc Martens, cargo pants, vinyl records, and a highly opinionated taste in alternative music.
Facing the immediate threats of climate change and plastic pollution, Gen Z is driving a demand for sustainable alternatives. Cruelty-free local skincare, thrift shopping (thrifting), and zero-waste lifestyles are trending heavily in urban centers.
This shift goes beyond simple preference; it represents a fundamental change in how young Indonesians seek information. They are increasingly bypassing traditional search engines like Google in favor of visual and conversational platforms. TikTok and AI chatbots like ChatGPT have become the new "search engines" for many, offering relatable, snackable, and emotionally resonant answers. A 2025 survey by APJII revealed that of Gen Z utilize AI for learning and creative exploration, signaling a tech-savvy generation eager to integrate new tools into their daily lives. The term skena (derived from "scene") has evolved
This has also led to a professionalization of the field. Major tournaments like the have created a clear pathway for aspiring pro players, bridging the gap from campus competition to a professional career. This integration into the educational system signifies that for this generation, gaming is a valid and respected path to success.
“That’s because you have taste, Mbak ,” he said into his mic. “You have taste .” Facing the immediate threats of climate change and
Marriage rates are dropping among the urban middle class, and being Jomblo (single) is no longer a stigma but a lifestyle. Young Indonesians are channeling disposable income into the "Solo Economy."
– For decades, global observers painted Southeast Asian youth with a broad brush: fans of K-pop, shoppers at international fast-fashion outlets, and consumers of Western social media trends. But in Indonesia, the world’s fourth most populous nation, a seismic shift is underway. The country’s Gen Z and younger Millennials (ages 15–30) are no longer just consumers of global culture; they are active curators , creators , and disruptors . their policies apply.
This article delves deep into the trends defining Indonesia’s young generation, exploring how they interact online, shape the nation's sound and style, and are increasingly driving the country’s creative economy.
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